Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.
Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”
Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.
Perhaps the most stupid take on this subject I have seen. Nothing will stop humans creating, definitely not a new creative medium! That’s all it is, by the way, a new medium, like photography a hundred and some years ago, or digital painting more recently. Most of the same arguments were made against pre mixed paints - Turner was dragged for using them, for example!